Digital Marketing Manager

Job Summary

A company is looking for a Senior Digital Marketing Specialist.

Key Responsibilities

• Plan, execute, and optimize omni-channel campaigns to achieve digital pipeline generation and revenue goals
• Develop tailored content for customer segments to drive cross-sell, upsell, and retention opportunities
• Collaborate with cross-functional teams to coordinate, deliver, and measure digital marketing campaigns

Required Qualifications

• Bachelor's degree in marketing, business, or a related field
• 3-5 years of experience in a B2B marketing environment
• Strong understanding of digital marketing, ABM, retargeting, and automation best practices
• Proficient with modern B2B MarTech stack including WordPress, Marketo, Salesforce, and Google Analytics
• Self-starter with a results-driven approach and ability to manage multiple initiatives in a fast-paced environment