Job Summary
A company is looking for a Marketing Program Specialist (Paid Search).
Key Responsibilities
- Support planning, executing, and optimizing paid search campaigns across various platforms to drive qualified B2B leads
- Collaborate with external agencies and internal teams to align marketing initiatives with business goals
- Monitor performance metrics and provide actionable insights for campaign optimization
Required Qualifications
- 2 years of relevant experience in managing and executing paid search campaigns, preferably in a B2B tech or agency environment
- Bachelor's degree or equivalent experience
- Familiarity with Google Ads, Bing Ads, and YouTube
- Experience with analytics tools such as Adobe Analytics and Google Analytics
- Understanding of B2B marketing funnels and lead generation tactics
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