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Marketing Program Specialist

6/25/2025

Remote

Job Summary

A company is looking for a Marketing Program Specialist (Paid Search).

Key Responsibilities
  • Support planning, executing, and optimizing paid search campaigns across various platforms to drive qualified B2B leads
  • Collaborate with external agencies and internal teams to align marketing initiatives with business goals
  • Monitor performance metrics and provide actionable insights for campaign optimization
Required Qualifications
  • 2 years of relevant experience in managing and executing paid search campaigns, preferably in a B2B tech or agency environment
  • Bachelor's degree or equivalent experience
  • Familiarity with Google Ads, Bing Ads, and YouTube
  • Experience with analytics tools such as Adobe Analytics and Google Analytics
  • Understanding of B2B marketing funnels and lead generation tactics

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