Senior Field Marketing Manager

Job Summary

A company is looking for a Field Marketing & ABM Sr. Manager.

Key Responsibilities

• Develop strategic account-based marketing plans tailored to state public health and Medicaid agencies
• Execute targeted marketing programs and campaigns in collaboration with account and sector leaders
• Manage custom field marketing initiatives, including events, webinars, and digital strategies

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 7+ years of experience in field marketing, account-based marketing, or B2G marketing, preferably in the healthcare public sector
• Experience in building and managing ABM campaigns for complex, multi-stakeholder accounts
• Strong analytical skills with the ability to translate data into actionable insights
• Familiarity with marketing automation tools and CRM platforms