Director of Brand Strategy

Job Summary

A company is looking for a VP of Brand Strategy.

Key Responsibilities

• Lead and mentor a team of Brand Managers, setting performance expectations and tracking KPIs
• Guide the development and execution of brand strategies aligned with business goals and market opportunities
• Oversee marketing budgets and performance metrics, adjusting strategies based on performance data

Required Qualifications

• 8-10+ years of relevant marketing and brand strategy experience, particularly in automotive retail
• 5-8+ years of experience with a motor vehicle manufacturing company or automotive retail group
• Proven experience in managing OEM relationships and interfacing with executive leadership
• Strong analytical skills focused on ROI and budget management for marketing initiatives
• Experience with Salesforce Marketing Cloud and Google Analytics is preferred