Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to lead and scale a demand generation engine that drives revenue and growth.

Key Responsibilities

• Own and grow the pipeline by driving a qualified, weighted revenue pipeline to sales
• Execute marketing campaigns by building and optimizing full-lifecycle campaigns across various channels
• Drive experimentation by creating a roadmap of demand gen experiments and tracking outcomes rigorously

Required Qualifications

• 5+ years in B2B marketing with a focus on demand generation or growth roles at SaaS startups
• Fluency in pipeline metrics such as CPL, CAC, and conversion rates
• Experience with tools like HubSpot, Salesforce, and data analysis platforms
• Strong passion for experimentation and the ability to implement rapid testing frameworks
• Demonstrated leadership skills with a player-coach mindset to build and scale teams