Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager.

Key Responsibilities

• Architect and execute payment and account lifecycle communications
• Design messaging frameworks and build quarterly roadmaps for campaigns
• Collaborate with cross-functional teams to ensure cohesive omnichannel experiences

Required Qualifications

• 5+ years of lifecycle marketing experience, particularly in financial product management
• Expert-level proficiency with Braze or similar engagement platforms
• Strong understanding of email, push, SMS, and in-app best practices
• Data-driven mindset with experience in SQL or BI tools
• Proven project management skills with the ability to handle multiple campaigns