Director of Paid Media

Job Summary

A company is looking for a Director of Paid Media to lead and expand their paid media initiatives.

Key Responsibilities

• Serve as the primary point of contact for senior-level clients, providing strategic guidance on paid media initiatives
• Design and execute comprehensive paid media campaigns across various platforms while overseeing campaign performance and optimization
• Build and mentor a team of paid media specialists, fostering a collaborative and innovative work environment

Qualifications

• Bachelor's degree in marketing, advertising, communications, or a related field; advanced degree or certifications preferred
• 10+ years of experience in digital marketing, focusing on large-scale paid media campaigns
• Proven success in budget management and campaign optimization to drive ROI
• Deep expertise in platforms such as Google Ads, Meta Ads, and programmatic media, along with proficiency in analytics tools
• Exceptional leadership skills with experience in mentoring high-performing teams