Lifecycle Marketing Manager

Job Summary

A company is looking for a Global Lifecycle Campaign Manager.

Key Responsibilities

• Design and implement multi-channel campaigns to engage prospects and customers across all stages of their journey
• Identify key moments within the customer lifecycle to introduce relevant products and guide desired behaviors
• Monitor campaign performance and customer behavior to evaluate effectiveness and report on key lifecycle KPIs

Required Qualifications

• 5+ years of experience in lifecycle or growth marketing, preferably in B2B SaaS or technology sectors
• Deep understanding of integrated B2B lifecycle marketing strategies across various customer segments
• Proven track record of developing and executing cross-sell and upsell campaigns
• Strong analytical skills with the ability to interpret data and optimize marketing initiatives
• Hands-on experience with marketing automation platforms, particularly HubSpot and Braze