Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to enhance customer onboarding, adoption, and retention.

Key Responsibilities

• Onboard and educate customers through email nurture and onboarding programs
• Drive product utilization by launching campaigns for key product modules
• Build expansion plays to drive cross-functional adoption and advocacy opportunities

Required Qualifications

• 5+ years in customer lifecycle, growth, or email marketing for B2B SaaS
• Strong understanding of user journeys, segmentation, and automation tools
• Proven experience in creating onboarding and feature adoption programs
• Familiarity with lifecycle metrics such as retention and NPS
• Experience collaborating with Customer Success, Product, and Marketing teams