Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist who will create and execute impactful marketing strategies.

Key Responsibilities:

• Execute email marketing campaigns to generate leads and retain customers
• Build and optimize automated email journeys based on customer behavior
• Monitor and report on key KPIs to improve marketing strategies and execution

Qualifications:

• 3+ years of experience in marketing, focusing on email marketing and campaign execution in a B2B or SaaS environment
• Bachelor's degree in Business, Marketing, Communications, or a related field
• Hands-on experience with Salesforce Account Engagement (Pardot) and marketing tools like WordPress and Google Analytics
• Strong understanding of marketing metrics and the ability to analyze performance
• Resourceful self-starter with excellent organizational skills to manage multiple priorities