Job Summary
A company is looking for a Product Marketing Manager, B2B Insuretech Product.
Key Responsibilities
- Develop and execute go-to-market strategies for new and existing products
- Conduct market research and competitive analysis to inform product positioning
- Build integrated marketing campaigns to drive awareness, acquisition, and retention
Required Qualifications
- 5+ years in a B2B product marketing role, preferably in fintech, SaaS, or insuretech
- Bachelor's degree in Marketing, Business, or a related field
- Experience launching new digital products, preferably in a startup
- Familiarity with marketing tools and platforms (e.g., CRM, analytics, automation)
- Data-driven decision-maker with the ability to analyze performance metrics
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