SEM/PPC Specialist

Job Summary

A company is looking for a SEM/PPC Specialist to manage advertising campaigns and drive qualified traffic for clients across North America.

Key Responsibilities

• Execute tests, collect and analyze data, and identify trends to optimize paid channels
• Develop strategies to adapt to changes in the digital marketing landscape
• Manage campaign budgets, ad targeting, and maintain accuracy of price points and ad copy

Required Qualifications

• Four-year degree preferred
• 2+ years of experience in SEM/PPC or digital marketing
• Willingness to be trained on the latest trends in digital marketing
• Experience with Google Analytics, Tag Manager, or Looker Studio is a plus
• High drive to succeed and ability to self-organize