Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Manager, Demand Generation.

Key Responsibilities

• Develop and support outbound strategies and targeted playbooks to drive pipeline from high-value accounts
• Lead account-based marketing campaigns aligned to priority accounts, including various promotional methods
• Plan and execute webinars and events, coordinating with Sales for strategic field events to support acquisition and expansion

Required Qualifications

• 5+ years of experience in demand generation
• Proven ability to develop and execute data-driven, multi-channel strategies that drive measurable pipeline growth
• Deep understanding of buyer personas and customer journeys with a track record of effective campaigns
• Demonstrated success in cross-functional collaboration with product, sales, and marketing teams
• Proficiency in using data to inform decision-making and measure success