Senior Demand Generation Specialist

Job Summary

A company is looking for a Senior Demand Generation Specialist.

Key Responsibilities

• Execute email marketing initiatives to advance prospects through the buyer's journey
• Manage the email communications calendar and conduct A/B testing for optimization
• Oversee webinar administration and manage relationships with third-party vendors for promotional placements

Required Qualifications

• 3+ years of B2B marketing experience
• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Proven project management and organizational skills
• Experience driving B2B pipeline through lifecycle marketing programs
• Understanding of email best practices and compliance regulations