Job Summary
A company is looking for a Senior Director of Strategic Marketing.
Key Responsibilities
- Develop integrated marketing strategies for B2B and DTC channels in collaboration with the VP of Marketing
- Manage the Director of Marketing and Director of Creative, ensuring alignment with marketing strategies
- Lead content marketing strategies, including email campaigns and marketing collateral creation
Required Qualifications, Training, and Education
- 7+ years of marketing experience, primarily in B2B and DTC environments
- 5+ years of experience in people management, specifically in marketing or creative roles
- Bachelor's degree required; MBA or equivalent experience preferred
- Proven experience in strategic marketing and performance marketing
- Certifications in relevant areas such as SEO, content strategy, and email marketing
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