Job Summary
A company is looking for a Senior Lifecycle Marketing Manager to lead multi-channel campaigns that enhance customer engagement and revenue growth.
Key Responsibilities
- Design and implement multi-channel campaigns to drive product adoption, cross-sell, upsell, and retention
- Identify key moments in the customer lifecycle to introduce products and guide behaviors using data and segmentation
- Monitor campaign performance and provide insights to optimize strategies and improve conversion rates
Required Qualifications
- 8+ years of experience in lifecycle or growth marketing, preferably in B2B SaaS or technology
- Deep understanding of integrated B2B lifecycle marketing strategies across customer segments
- Proven track record in developing cross-sell and upsell campaigns with measurable revenue impact
- Strong analytical skills to interpret data and optimize marketing initiatives
- Hands-on experience with marketing automation platforms, particularly HubSpot and Braze
Comments