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Senior Lifecycle Marketing Manager

7/11/2025

No location specified

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to lead multi-channel campaigns that enhance customer engagement and revenue growth.

Key Responsibilities
  • Design and implement multi-channel campaigns to drive product adoption, cross-sell, upsell, and retention
  • Identify key moments in the customer lifecycle to introduce products and guide behaviors using data and segmentation
  • Monitor campaign performance and provide insights to optimize strategies and improve conversion rates
Required Qualifications
  • 8+ years of experience in lifecycle or growth marketing, preferably in B2B SaaS or technology
  • Deep understanding of integrated B2B lifecycle marketing strategies across customer segments
  • Proven track record in developing cross-sell and upsell campaigns with measurable revenue impact
  • Strong analytical skills to interpret data and optimize marketing initiatives
  • Hands-on experience with marketing automation platforms, particularly HubSpot and Braze

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