Job Summary
A company is looking for a Senior Director of Marketing, responsible for leading marketing strategies and brand management in a remote setting.
Key Responsibilities:
- Create and oversee strategic B2B go-to-market initiatives to exceed lead generation goals
- Develop and implement marketing plans aligned with business objectives and product development
- Monitor marketing metrics and provide data-driven recommendations to enhance campaigns
Required Qualifications:
- Proven experience in the legal tech industry
- Bachelor's Degree in marketing or communications; Master's degree preferred
- Minimum of 8 years of experience in a marketing department
- Proficiency with marketing analytics tools like Google Analytics and Mailchimp
- Experience in marketing SaaS products in a B2B environment
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