SEO Specialist

Job Summary

A company is looking for an SEO Specialist to develop and execute SEO and SEM strategies, manage backlink analysis, and optimize search engine performance.

Key Responsibilities

• Develop and implement SEO strategies to improve organic search rankings and website traffic
• Manage and optimize SEM campaigns to drive targeted traffic and improve conversion rates
• Conduct backlink audits and perform keyword research for on-page optimization

Required Qualifications

• Proven years of experience in SEO, SEM, and search engine analytics
• Strong knowledge of Google Ads, Google Analytics, and SEO tools
• Experience with backlink strategy development and competitive analysis
• Proficiency in keyword research and technical SEO
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes is a plus