Social Media Strategist

Job Summary

A company is looking for a Social Media Strategist - Community Engagement.

Key Responsibilities

• Lead the development and execution of social media strategies that align with brand and business objectives
• Independently manage social campaigns from concept through execution, including content planning, publishing, and performance analysis
• Collaborate with Community Marketing, Content, and Digital Video teams to create compelling, channel-specific content that resonates with target audiences

Qualifications/Attributes

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• Minimum of 3 years of experience in social media strategy or digital marketing, preferably in a brand or agency setting
• Strong analytical skills with experience using data to inform content and campaign decisions
• Advanced knowledge of social media platforms, including TikTok, Instagram, and Facebook, and their respective content formats
• Experience with social media management and analytics tools (e.g., Sprout Social, Sprinklr, native platforms)