Vice President of Marketing

Job Summary

A company is looking for a Vice President of Marketing to lead a high-performing marketing team focused on driving engagement and impact.

Key Responsibilities

• Lead a marketing team to maximize member reach, activation, and retention while minimizing acquisition costs
• Develop and execute targeted marketing campaigns using first-party member data across various channels
• Oversee B2B marketing strategies to enhance brand visibility and support growth efforts

Required Qualifications

• 10+ years in consumer marketing, with at least 5 years in a leadership role
• Experience in developing growth strategies for underserved populations
• Proven success in local marketing strategies with measurable ROI
• Familiarity with corporate marketing strategies tailored to health plans
• Experience in building and managing a Martech stack focused on first-party data