Web Strategy Director

Job Summary

A company is looking for a Director, Web Strategy and Content.

Key Responsibilities

• Develop and execute a website strategy to enhance user experience and conversion rates
• Conduct website audits and A/B testing to optimize content and technical performance
• Establish SEO strategy and collaborate with the demand generation team to align organic and paid activities

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field preferred
• 5-8 years of experience in website strategy, digital marketing, or related fields
• Proficient in web analytics tools such as Google Analytics and SEMrush
• Strong understanding of HTML, CSS, JavaScript, and WordPress
• Knowledge of SEO best practices and technical SEO