Senior CRM Lifecycle Manager

Job Summary

A company is looking for a Sr CRM Lifecycle Manager to optimize the customer journey across various communication channels.

Key Responsibilities

• Own and design lifecycle marketing campaigns, focusing on customer onboarding, engagement, and retention
• Collaborate with Analytics to leverage customer data for driving revenue and engagement through messaging
• Define success metrics and conduct A/B testing to optimize campaign performance and insights

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 8-10 years of experience in lifecycle or CRM campaign management across multiple channels
• Strong knowledge of marketing automation platforms such as Braze or Salesforce Marketing Cloud
• Demonstrated ability to design customer journeys using segmentation and personalization
• Excellent project management skills to oversee multiple campaigns from concept to execution