Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to manage email, SMS, and automated direct mail marketing programs.

Key Responsibilities

• Build, launch, and optimize automated marketing workflows using a marketing automation tool
• Design multi-channel journeys to engage audiences throughout their lifecycle
• Perform A/B testing and analyze results to improve marketing campaigns

Required Qualifications

• 2-4 years of experience in lifecycle/digital marketing and/or marketing automation
• Experience with marketing automation platforms, preferably Iterable
• Working knowledge of Salesforce or similar CRM systems
• Strong analytical skills, particularly in Excel
• Experience in designing A/B tests and interpreting results