Senior CRM Manager

Job Summary

A company is looking for a Senior CRM Manager (Retention).

Key Responsibilities

• Generate hypotheses based on analytical data and customer journey maps
• Launch experiments using various CRM and on-product channels
• Take ownership of CRM initiatives to increase retention and prevent churn

Required Qualifications

• Experience with CRM/CDP Systems, HTML, Google Sheets/Excel, Jira/Confluence, and BI systems
• Understanding of main CRM metrics such as retention rate and churn rate
• High level of knowledge in key business metrics like revenue and LTV
• Strong command of both Russian and English
• Experience with SQL is a plus