Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Manager to join their Marketing team.

Key Responsibilities

• Translate company-wide go-to-market plans into actionable demand generation initiatives
• Build and scale account-based marketing campaigns targeting public safety accounts
• Own multi-touch, full-funnel campaign planning and execution across various channels

Required Qualifications

• 7+ years of B2B marketing experience, with at least 5+ years in demand generation or growth marketing roles
• Experience with account-based marketing and supporting specific accounts
• Demonstrated experience in public safety, law enforcement, or government sectors is a plus
• Deep understanding of go-to-market strategy and operationalizing measurable marketing programs
• Analytical mindset with experience in tracking and optimizing campaign performance