Senior Demand Programs Specialist

Job Summary

A company is looking for a Senior Demand Programs Specialist - Sponsorships and National Events.

Key Responsibilities

• Develop and execute a sponsorship and events calendar aligned with pipeline goals and revenue targets
• Collaborate with demand generation and sales teams to create multi-channel promotion plans and support event outreach
• Define and report on KPIs for events, ensuring effective tracking in CRM and MAP systems

Required Qualifications

• 2 years of experience in B2B event marketing or demand generation
• Proven track record of delivering events that generate pipeline and accelerate revenue
• Deep understanding of B2B buying cycles and persona-based engagement strategies
• Experience with marketing and sales tools such as Salesforce and Marketo
• Data-driven mindset with a focus on experimentation and optimization