Senior Director of Growth Marketing

Job Summary

A company is looking for a Senior Director, Velocity Growth.

Key Responsibilities

• Own the Velocity Growth roadmap focusing on learner-to-enterprise conversion and platform-led growth
• Lead lifecycle marketing strategy across acquisition, onboarding, engagement, and reactivation
• Guide paid media and cross-channel strategy to align with learner activation and enterprise pipeline goals

Qualifications

• 10+ years in growth marketing, lifecycle marketing, or product-led growth roles
• Proven success in scaling end-user acquisition and engagement programs
• Deep understanding of lifecycle marketing and its impact on organizational outcomes
• Experience building attribution models and signal-based targeting frameworks
• Fluency in AI-powered marketing tools and performance analytics