Senior Director of Marketing Automation

Job Summary

A company is looking for a Senior Director, Global Marketing Automation.

Key Responsibilities:

• Manage a global team of marketing automation specialists to enable campaign execution across multiple regions
• Oversee the strategy and operations for marketing automation platforms, ensuring consistency and scalability
• Develop and execute email automation programs and optimize audience segmentation and lead scoring models

Required Qualifications:

• 10+ years of experience in digital operations for multi-channel campaign execution
• 7+ years of experience in driving customer engagement through marketing automation programs
• Deep expertise in Adobe Marketo Engage, HubSpot, Pardot, and Salesforce CRM
• Experience managing a global team and vendor relationships in the marketing automation space
• Proven ability to scale lead nurture programs and manage complex system integrations