Job Summary
A company is looking for a Senior Growth Marketing Associate, Paid Search.
Key Responsibilities
- Lead the execution of Google Ads campaigns, including Search, Shopping, and Performance Max formats
- Manage daily campaign operations, including keyword research, bidding strategies, and creative optimization
- Analyze campaign performance and present actionable insights to cross-functional teams
Required Qualifications
- 3-5+ years of experience in growth or performance marketing, specializing in Paid Search
- Hands-on management of Google Ads campaigns, with experience in Google Shopping and Performance Max
- Understanding of bidding strategies, automation, and budget allocation in high-stakes environments
- Experience analyzing data using tools like Looker, Tableau, Excel/Sheets, and possibly SQL
- Ability to collaborate with creative teams and develop testing plans for performance and creative variables
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