Job Summary
A company is looking for a Senior Growth Marketing Manager to lead paid media strategy and integrated marketing campaigns.
Key Responsibilities
- Lead strategy and execution for paid media across various digital platforms to drive high-quality leads
- Create and execute integrated demand generation campaigns that combine paid media with other marketing channels
- Monitor and optimize campaign performance using analytics and marketing automation tools
Required Qualifications
- 5+ years of experience in paid media strategy, demand generation, or digital marketing, preferably in B2B SaaS
- Hands-on expertise with paid ad platforms and a proven track record of optimizing campaigns for ROI
- Experience developing integrated campaigns that nurture prospects through the funnel
- Proficiency in marketing automation and CRM tools
- Strong skills in analytics tools with the ability to translate data into actionable insights
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