Senior Lifecycle Marketing Associate

Job Summary

A company is looking for a Senior Lifecycle Associate who is passionate about shaping the customer journey from first touch through long-term retention.

Key Responsibilities

• Drive lifecycle strategy by implementing initiatives focused on conversion, engagement, retention, and revenue generation
• Oversee the creation, execution, and optimization of multi-channel campaigns, ensuring consistent messaging and improved customer experience
• Analyze performance metrics and deliver actionable insights to stakeholders to strengthen growth strategies

Required Qualifications

• 3-5 years of experience in Lifecycle/CRM marketing with ownership of customer communications
• Expertise in email and SMS automation platforms and working knowledge of HTML and Java-based template languages
• Strong analytical skills with experience in leveraging data for strategy and results
• Excellent project management skills with the ability to balance multiple initiatives
• Startup-minded, proactive, and comfortable working without a playbook