Senior Manager of CRM Growth

Job Summary

A company is looking for a Senior Manager, CRM Growth.

Key Responsibilities

• Define and evolve the CRM strategy to align with growth, product, and brand goals
• Lead day-to-day CRM operations, including automated journeys across various channels
• Collaborate with cross-functional teams to ensure cohesive user experiences and optimize performance through experimentation

Required Qualifications

• 5+ years of experience in CRM or lifecycle marketing at a high-growth B2C company
• Deep expertise with modern CRM platforms and adjacent tools
• Strong data fluency for cohort analysis and translating insights into action
• Track record of designing personalized customer journeys that drive business outcomes
• Familiarity with regulatory standards and CRM compliance frameworks