Senior Marketing Automation Specialist

Job Summary

A company is looking for a Senior Marketing Automation Specialist to drive the execution and performance of multi-channel marketing campaigns.

Key Responsibilities

• Build, launch, and manage automated marketing campaigns for lead generation and product launches
• Collaborate with cross-functional teams to develop campaign plans aligned with go-to-market strategies
• Monitor and report on campaign performance metrics, recommending optimizations based on data insights

Required Qualifications

• Typically 5+ years of experience with a university degree or equivalent
• Experience executing full-funnel campaigns including lead capture, scoring, and nurturing
• Strong project management and organizational skills
• Data-driven mindset with experience tracking and reporting on campaign KPIs
• Knowledge of email marketing best practices and global compliance standards