Senior Marketing Manager for R&D

Job Summary

A company is looking for a Senior Segment Marketing Manager, R&D.

Key Responsibilities

• Own marketing strategy for R&D use cases and develop personas, messaging, and journey maps
• Partner with Product, Lifecycle, and Sales to build cohesive campaigns connecting product launches and customer success
• Track and analyze product usage and engagement to identify opportunities for deeper value realization

Required Qualifications

• SaaS experience is required, with familiarity in SaaS metrics and product-led growth models
• 7+ years in B2B marketing, with experience in integrated campaigns for technical audiences
• Experience marketing to R&D, product, engineering, or design teams
• Strong research skills for conducting quantitative and qualitative analysis
• Exceptional project and stakeholder management skills for leading cross-functional initiatives