Senior Performance Copywriter

Job Summary

A company is looking for a Senior Performance Copywriter to join their growth-focused creative team.

Key Responsibilities

• Concept, write, and iterate creative for paid social, performance video, and landing page assets focused on measurable outcomes
• Analyze engagement and conversion metrics to optimize copy performance and refine messaging strategies
• Collaborate with creative teams to develop platform-appropriate content that aligns with current social media trends

Required Qualifications

• 5+ years of experience in performance marketing or creative strategy, particularly in paid social and digital video
• Strong understanding of performance metrics and ability to reverse-engineer successful creative strategies
• Proven portfolio showcasing data-informed creative ideation that achieved measurable growth
• Deep knowledge of social media platforms, especially Meta, TikTok, and YouTube
• Experience in high-velocity creative testing environments and adapting creative based on real-time data