Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager - Product Engagement.

Key Responsibilities

• Define and execute in-product messaging strategies to enhance user engagement and feature discovery
• Develop and implement feature adoption strategies to guide users from awareness to consistent usage
• Lead a team in creating content and presentations that communicate product vision and support user engagement

Required Qualifications

• 8-12 years of B2B product marketing experience, particularly with SaaS platforms
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
• 2+ years of management experience
• Strong expertise in product analytics and user behavior data translation
• Familiarity with video content marketing and technical documentation creation