Senior SEM Analyst

Job Summary

A company is looking for a Senior SEM Analyst to manage and optimize paid search campaigns.

Key Responsibilities

• Oversee and execute paid search campaigns across Google Ads, Bing Ads, and emerging platforms
• Monitor and analyze campaign data to identify trends and optimize performance
• Conduct keyword research and collaborate with internal teams to align SEM efforts with marketing objectives

Required Qualifications

• Bachelor's degree in marketing, analytics, statistics, or a related field
• 3-5 years of experience managing paid search campaigns
• Hands-on experience with Google and Bing Ads is required
• Experience with experimentation design and conversion rate optimization (CRO)
• Proficiency in structured analysis and Excel