Senior Strategist

Job Summary

A company is looking for a Senior Strategist to lead platform-native campaign strategies in the beauty sector.

Key Responsibilities

• Lead the end-to-end development of campaign strategies, including audience profiling and content formats
• Define measurement frameworks for success and use data to inform creative direction and optimization
• Conduct cultural listening and market research to translate insights into actionable campaign ideas

Required Qualifications

• 5-7+ years of experience in strategy, planning, insights, or branded content, preferably in the creator or beauty space
• Deep knowledge of platform behaviors and content formats across TikTok, Instagram, and YouTube
• Strong understanding of beauty trends and consumer personas
• Experience with performance metrics and audience data interpretation
• Exceptional brief-writing and presentation skills