SEO Coordinator (Hybrid)

About the position

Weedmaps is seeking an SEO Coordinator to join our dynamic team in the cannabis industry. The ideal candidate will have a passion for utilizing search engine optimization techniques to improve conversions, traffic, and revenue for brands. This role will work closely with the content marketing and product teams to implement the organic strategy and play a key role in identifying new opportunities to improve organic performance. In this position, you will be responsible for optimizing on-page content and metadata to increase traffic and revenue generated by the organic channel. You will create SEO content briefs to support the learn, news, and marketplace platforms, and support SEO-focused product enhancements by providing research, reviewing releases, and providing feedback as needed. Additionally, you will monitor technical reporting for regressions and submit bug tickets as necessary. Collaboration with the acquisition, lifecycle, social, and content marketing teams will be essential to leverage organic search data from editorial, strains, and marketplace to improve campaign performance. You will also support business units outside of product and marketing as needed with SEO consulting on various projects.

Responsibilities
• Optimize on-page content and metadata to increase traffic and revenue generated by the organic channel.
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• Create SEO content briefs to support the learn, news, and marketplace platforms.
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• Support SEO-focused product enhancements by providing research, reviewing releases, and providing feedback as needed.
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• Monitor technical reporting for regressions and submit bug tickets as needed.
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• Collaborate with the acquisition, lifecycle, social, and content marketing teams to leverage organic search data from editorial, strains, and marketplace to improve campaign performance.
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• Support business units outside of product and marketing as needed with SEO consulting on projects.

Requirements
• BA/BS degree or equivalent practical experience
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• 2 years of experience in SEO and digital marketing
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• Understanding of on-page SEO, including keyword targeting and metadata optimization
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• Experience using keyword research tools such as SEMrush and Ahrefs
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• Comfortable working in Google Search Console, especially with the performance, indexing, and experience tools
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• Experience using technical SEO crawlers such as Sitebulb, Screaming Frog, Botify, or Lumar (DeepCrawl)
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• Knowledge of local SEO and multi-market strategies
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• Excellent communication and collaboration skills
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• Passion for the cannabis industry and a desire to stay up-to-date with the latest industry developments.

Nice-to-haves
• Familiarity with HTML, CSS, and JavaScript
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• SQL or Python experience
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• Experience using WordPress
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• Tableau or Looker Studio experience

Benefits
• 401(k)
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• 401(k) matching
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• AD&D insurance
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• Dental insurance
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• Disability insurance
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• Flexible spending account
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• Generous PTO
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• Paid Sick Leave
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• Company Holidays
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• Supplemental, voluntary benefits
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• Student Loan Repayment/529 Education Savings
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• FSA (Medical, Dependent, Transit and Parking)
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• Voluntary Life and AD&D Insurance
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• Critical Illness Insurance
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• Accident Insurance
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• Short- and Long-term Disability Insurance
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• Pet Insurance
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• Family planning/fertility
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• Identity theft protection
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• Legal access to a network of attorneys
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• Paid parental leave