Social Media Lead

Job Summary

A company is looking for a Social Media Lead to manage its brand presence across major social platforms.

Key Responsibilities

• Lead social media strategy across various platforms, defining brand narratives and audience engagement
• Develop compelling editorial content that resonates with target audiences and aligns with company priorities
• Collaborate cross-functionally to amplify product launches and community stories while managing social media performance metrics

Required Qualifications

• 7-10 years of experience in social media, brand storytelling, or digital content strategy
• Proven success in growing brand channels through narrative-driven content
• Experience managing creator/influencer programs with measurable outcomes
• Strong editorial instincts with the ability to create high-performing content
• Familiarity with audience engagement and performance optimization across social platforms