Content Marketing Manager

Job Summary

A company is looking for a Content Marketing Manager.

Key Responsibilities

• Develop campaign narratives and content strategies to enhance engagement with employers, brokers, and health plan partners
• Create long-form content such as research reports, whitepapers, and blogs to position the company as an industry leader
• Monitor campaign performance and use data-driven insights to optimize content strategies

Required Qualifications

• Bachelor's degree in Marketing, Journalism, or Communications, or relevant experience
• Minimum of 5 years of experience in content marketing roles
• Experience in project management from ideation to completion
• Familiarity with user personas and ability to adapt content for various audiences
• Desire to collaborate and test new ideas in a fast-paced environment