Social Media Lead

Job Summary

A company is looking for a Social Media Lead with a focus on X (Twitter).

Key Responsibilities

• Develop and implement a global social media strategy for growth and monetization
• Lead a high-performing social media marketing team, overseeing day-to-day execution primarily on Twitter
• Conduct competitor and audience research to inform creative direction and audit content performance against KPIs

Required Qualifications

• At least 5 years of experience in social media marketing with a proven track record of leading teams
• Ability to define and track KPIs and make data-informed decisions
• Understanding of social dynamics in crypto or media is a plus
• Strong interest in crypto, blockchain, and Web3
• Fluency in English