Sr. Salesforce Marketing Cloud Developers

Job Summary

Upwork has partnered with an enterprise client who is a global direct and digital marketing agency. It is part of McCann Worldgroup within The Interpublic Group of Companies, one of the Big Four marketing firms.

They are currently seeking for a highly skilled Senior Salesforce Marketing Cloud (SFMC) Developers for a short-term freelance engagement. The ideal candidate is an expert in front-end email development and advanced SFMC platform capabilities, with strong experience in AMPscript, Data Extensions, and dynamic content personalization. This role supports fast-paced campaign execution, requiring immediate onboarding and effective collaboration with global teams.

Key Responsibilities

1. Front-End Email Development

• Build responsive email templates using hand-coded HTML and CSS.

• Troubleshoot rendering issues across major email clients and devices.

• Customize and adapt existing email templates.

• Implement modular email design using SFMC Content Builder.

2. SFMC Platform Expertise

• Create and manage content blocks and templates in Content Builder.

• Implement AMPscript to personalize content using Data Extensions and journey data.

• Build and maintain standard/sendable Data Extensions; handle inter-DE logic.

• Understand and support email behavior within Journey Builder workflows.

• (Preferred) Manage automations in Automation Studio for data handling and cleanup.

3. Personalization & Data Logic

• Implement complex AMPscript-driven personalization logic.

• Use recipient engagement data (e.g., opens, clicks) to modify future email content.

• Design and query lookup tables to support dynamic content rendering.

• Write and troubleshoot SQL queries to segment and join data for campaigns.

4. Collaboration & Communication

• Work closely with cross-functional and offshore teams (e.g., Manila, Bogota).

• Communicate technical requirements and decisions to non-technical stakeholders.

• Rapidly onboard and contribute to ongoing or near-complete projects.

Qualifications

• Proven expertise in HTML/CSS for responsive email development.

• Strong command of Salesforce Marketing Cloud: Content Builder, AMPscript, Data Extensions.

• Working knowledge of Journey Builder; Automation Studio experience is a plus.

• Proficient in writing and debugging SQL queries within SFMC.

• Deep understanding of data flows, dynamic content rendering, and personalization strategies.

• Strong problem-solving and communication skills.

• Ability to work independently and deliver under tight deadlines.

• Must be available to work night shifts and start in May 2025.

100% Remote work

Project based opportunity!