Vice President of Demand Generation

Job Summary

A company is looking for a Vice President of Demand Generation.

Key Responsibilities

• Develop and execute a comprehensive demand generation strategy to drive pipeline growth and customer acquisition
• Lead and develop a high-performing demand generation team to increase pipeline growth and drive cross-sell/upsell opportunities
• Manage and analyze data for all digital demand generation channels and define key performance indicators (KPIs) to improve marketing efficiency metrics

Required Qualifications

• Bachelor's degree in marketing, business, or a related field; MBA preferred
• 10+ years of experience in demand generation, with at least 5 years in a leadership role within a B2B SaaS company
• Proven track record of developing and executing successful demand generation strategies
• Strong understanding of digital marketing channels, including SEM, SEO, and paid social
• Experience with marketing automation, CRM, and business intelligence tools