VP Integrated Marketing

Job Summary

A company is looking for a VP Integrated Marketing.

Key Responsibilities:

• Build and lead the annual integrated marketing roadmap, including budget planning and KPI setting
• Own customer insight strategy - conduct research, interpret data, and apply findings to drive acquisition and retention
• Launch high-impact campaigns, activations, and go-to-market strategies for new and existing products

Required Qualifications:

• 15+ years in integrated marketing, ideally with digitally native, consumer-focused brands
• Experience leading full-stack marketing teams in high-growth environments
• Deep expertise in insight-led marketing and translating data into actionable strategies
• Proven track record of driving brand engagement, customer acquisition, retention, and revenue
• Strong understanding of cultural marketing and ability to build campaigns that resonate with modern audiences