VP of Marketing

Job Summary

A company is looking for a VP Marketing to oversee their marketing team and customer acquisition strategies.

Key Responsibilities

• Lead and optimize a multi-brand marketing strategy across owned properties and media publisher networks
• Own and manage multi-channel marketing strategies including Paid Search, SEO, and Lifecycle marketing
• Scale acquisition campaigns and develop a data-driven Lifecycle Marketing program to maximize customer lifetime value

Required Qualifications

• 10+ years of experience in marketing with senior leadership in Paid Media, Organic Marketing, and Lifecycle Marketing
• Proven track record in building and executing large-scale acquisition strategies with measurable ROI
• Experience leading cross-functional marketing teams and managing budgets with P&L accountability
• Demonstrated success in collaborating with external partners and publishers; media or financial services experience preferred
• 5+ years of people management experience with a focus on coaching and team development