Audience Activation Manager

Job Summary

A company is looking for an Audience Activation Manager responsible for developing and managing strategic biddable media campaigns.

Key Responsibilities

• Develop campaign strategy with internal or external client teams
• Monitor campaign performance, optimize, and communicate progress to clients
• Evaluate data-driven insights to enhance campaign effectiveness

Required Qualifications

• Experience in activating campaigns in biddable media, particularly social and programmatic
• Proficient in troubleshooting pixels and measurement challenges
• Knowledge of performance media outcomes
• Experience in the commercial vehicle, recreational vehicle, or automotive digital media industries
• Bachelor's degree in Business, Communications, Marketing, or a related field