CRM Manager, Mobile

About the position

The CRM Manager, Mobile is responsible for leading and executing multi-channel CRM initiatives with a strong focus on mobile marketing. This role emphasizes messaging, segmentation, and channel strategy throughout the customer journey, collaborating with digital channels to enhance customer retention and drive revenue growth.

Responsibilities
• Lead and execute CRM strategies focused on mobile messaging (SMS, push notifications, in-app) to drive incremental guest visitation and sales.
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• Develop and maintain the Customer Journey Road Map, optimizing mobile messaging for personalized communications.
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• Own and manage the direct marketing strategy for the season pass program, focusing on mobile messaging channels.
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• Manage mobile messaging requests from stakeholders and incorporate them into the CRM marketing calendar.
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• Collaborate with CRM team members to develop A/B testing strategies for mobile messaging and evaluate performance.
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• Align mobile messaging strategies with broader company goals through collaboration with cross-functional teams.
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• Manage and mentor 1-2 direct reports, enhancing their skills in mobile messaging and CRM strategies.
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• Stay current with mobile messaging innovations and industry best practices to shape future strategies.

Requirements
• 5-7 years of experience in strategic design and implementation of measurable marketing programs.
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• Strong technical skills with the ability to quickly learn new technologies.
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• Proven leadership and team oversight resulting in high performance.
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• Demonstrated ability to design and execute integrated campaigns across multiple channels.
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• Strong understanding of mobile marketing best practices, including segmentation and compliance with regulations.
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• Skilled in using marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud.
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• Proven ability to analyze campaign performance data and adjust strategies in real time.
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• Experience with DMP, CDP, and/or CRM platforms.
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• Ability to work autonomously in a fast-paced environment.
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• Strong project management skills and excellent communication abilities.

Nice-to-haves
• Experience with customer segmentation.
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• Familiarity with the resort and leisure industry.
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• Copywriting experience for mobile messaging.
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• Previous experience with IBM Acoustic.
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• Adobe Experience Platform experience.

Benefits
• 401(k) matching
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• AD&D insurance
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• Commuter assistance
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• Dental insurance
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• Disability insurance
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• Employee assistance program
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• Flexible spending account
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• Free Ikon Pass for eligible employees
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• Discounted skiing/riding for friends and family
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• Flexible Time Off (FTO) and Paid Time Off (PTO) policies
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• Generous discounts on outdoor gear and apparel
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• Medical, dental, vision, life, and disability insurance
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• Paid parental leave of up to 6 weeks
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• Flexible/hybrid workplace policy