CRM Marketing Manager

Job Summary

A company is looking for a Lifecycle & CRM Marketing Manager to develop and implement a comprehensive customer communication strategy.

Key Responsibilities

• Architect the full customer lifecycle, designing personalized and automated experiences from lead capture to retention
• Lead the migration to a modern marketing automation platform, ensuring data architecture supports future AI capabilities
• Orchestrate multi-channel campaigns and analyze data to optimize performance and drive growth

Required Qualifications

• 5+ years of experience in a similar high-impact role
• Proven experience in CRM migration from platforms like HubSpot or Drip to modern systems such as Iterable or Klaviyo
• Strong understanding of CRM as a growth lever focused on revenue and churn reduction
• Ability to collaborate effectively with cross-functional teams
• Technical and creative skills to build automation workflows and compelling copy