Data Scientist - Marketing Analytics

Job Summary

A company is looking for a Data Scientist - Marketing Analytics.

Key Responsibilities

• Conduct rigorous data analysis to uncover trends, patterns, and actionable insights
• Build and refine data models to support marketing strategy, customer segmentation, and campaign optimization
• Engineer features and select variables to enhance model performance and scalability

Required Qualifications

• Experience in data science and machine learning
• Proficiency in programming languages such as Python or R
• Strong background in statistical analysis and data modeling
• Experience with data visualization tools
• Ability to manage medium-complexity projects